Celebration Brews In The Heart Of The City: brwd / KINN Unveils Matcha May-hem

Salutations are in order with brwd / KINN’s first anniversary

SINGAPORE, 23 April 2025 –  brwd / KINN (pronounced ‘brewed by KINN’), the in-house café of KINN Habitat and KINN Studios, has been making waves on social media for its premium matcha offerings, drawing praise from matcha enthusiasts and café hoppers alike.

Known for its commitment to quality and expertly crafted drinks, the brand has cultivated a loyal following, with customers raving about the rich, umami-packed matcha blends that strike the perfect balance of earthiness and smoothness. This viral traction has solidified brwd / KINN as a must-visit destination for matcha lovers.

EXPLORE brwd / KINN PROMOTIONS ON STAYWITHKINN.COM

The Secret’s Out: Meet Your New Matcha Obsessions

In celebration of its first anniversary on May 1st, brwd / KINN is launching Matcha Mayhem: a previously exclusive secret menu that quickly became popular, with matcha lovers sharing the news across social platforms.

Now, the highly sought-after matcha creations are officially making their debut to the public:

From left to right: Matcha Strawberry, Matcha Dream and Matcha Butter Croissant
  • Matcha Strawberry ($8.00)– A luscious fusion of premium matcha and strawberry infused milk, delivering a harmonious blend of earthy and fruity notes.

  • Matcha Dream ($8.00) – A refreshing mix of yuzu, coconut water, and matcha cream foam, offering a bright, citrusy twist on the traditional matcha latte.

  • Matcha Butter Croissant ($6.50)– A flaky, buttery croissant infused with a velvety matcha butter filling for the ultimate indulgence.
A vibrant fusion of earthy matcha and zesty citrus, the Matcha Sunrise is a perfect pick-me-up

In celebration of their anniversary, brwd / KINN is introducing a special addition to the lineup—Matcha Sunrise ($7.50).

This refreshing twist on their popular Sunkissed Brew offers a non-coffee alternative for those looking to enjoy matcha in a new way. Blending vibrant orange juice, honey, and their signature matcha, Matcha Sunrise delivers a unique balance of nutty richness and bright citrus sweetness, making it the perfect pick-me-up at any time of day.

All Matcha May-hem items are available for sale till 31 July 2025, exclusively at KINN Habitat, with only Matcha Strawberry, Matcha Dream and Matcha Sunrise available at KINN Studios.

DOWNLOAD HI-RES IMAGES OF MATCHA MAY-HEM

brw-ing Innovation One Cup at a Time

This latest matcha initiative follows the resounding success of the limited-time Grand Opening creation, Say Cheese!, a playful and indulgent drink inspired by KINN Habitat’s distinctive Swiss cheese-like façade.

From viral hits to fresh new flavours, we’re always brewing something exciting

Originally launched as part of the café’s grand opening campaign, Say Cheese! became a crowd favourite, paving the way for even more creative concoctions designed to keep guests excited for upcoming innovations.

With each new offering, the café continues to push the boundaries of café culture, bringing innovative and delightful beverages to the table. 

brwd / KINN Classic Menu

Category Item Price (SGD)

Coffee Based

black

4.50

white

6.00

mocha

6.50

dirty matcha

7.00

filter

7.00

sunkissed brew [SIGNATURE]
A fusion of fresh orange juice combined with a shot espresso garnished with an orange wedge

6.50

Non-Coffee Based

freshly squeezed orange

6.00

matcha* / chai latte*

6.50

chocolate*

6.00

tea

5.00

Pastries

Plain Croissant

4.50

pain au chocolate

5.00

kaya butter croissant

5.00

butter sugar croissant

5.00

*espresso versions available
brwd / KINN (Hongkong St)
Located in KINN Habitat
5 Hongkong St, Singapore 059648
Open Daily | 8.30am – 5pm
(last order at 4.45pm)
brwd / KINN (Keong Saik Rd)
Located in KINN Studios
69 Keong Saik Rd, Singapore 089165
Open Daily | 8.30am – 5pm
(last order at 4.45pm)

About KINN Habitat

KINN Habitat, KINN’s flagship hotel, offers a unique blend of capsule accommodations and private rooms. Featuring one of the largest communal spaces in any capsule hotel and a curated guest event calendar, it reflects KINN’s commitment to holistic well-being, creating the ultimate urban sanctuary for physical, mental, and social wellness.

For more information, please visit https://staywithkinn.com/kinn-habitat/

About KINN Studios

Unparalleled tranquillity and serenity await travellers at KINN Studios. Tucked away at the intersection of tradition and modernity on Keong Saik Road, KINN Studios is a four-storey boutique hotel, offering an exclusive sanctuary for those seeking a space to reflect and rejuvenate.

For more information, please visit https://staywithkinn.com/kinn-studios/ 

About brwd / KINN

brwd / KINN is dedicated to delivering a coffee experience that spotlights an unwavering focus on quality. With in-house roasted beans and thoughtfully curated beverages, each drink is crafted to perfection, offering a memorable experience for both coffee connoisseurs and casual drinkers alike.

By sourcing the finest beans and upholding a commitment to craftsmanship, brwd / KINN serves fresh, flavourful cups that pay homage to traditional coffee-making while catering to a wide range of palates.

For Hi-Res brwd / KINN photos, visit this link

For more information, please visit https://staywithkinn.com/brwd-kinn/

For media inquiries, please contact:

Samantha Loh

Marketing Manager

samantha.loh@staywithkinn.com

Wendy Goh

Senior Marketing Executive

wendy.goh@staywithkinn.com

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